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Marking The State of Water Stewardship in an AI Driven Era
The world is experiencing increased demands on energy and water use, primarily driven by transformative technologies such as AI as well as extreme weather events and an evolving economy.
- 2030年までに、AI 関連の成長には、インドの年間需要に相当するさらなる電力1 と、米国の年間飲料水の需要2を満たすのに十分な量の水が必要になると推定されています。
- Data centers could use more than 1 trillion gallons of fresh water annually by 20273.
- There is a projected 56% gap between freshwater supply and demand by 20304 and the demand for water is projected to increase by up to 30% by 20505.
As a global sustainability leader, Ecolab is helping solve these water challenges. Our 2025 study provides insights into the latest water perceptions and concerns, guiding businesses, governments and nonprofits to develop effective water strategies. Understanding public perception is essential to help inform these strategies and advance towards a water-secure future.
Key Findings From The 2025 Ecolab Watermark Study
Water: The Hidden Cost and Opportunity of AI
While many consumers recognize AI's substantial power consumption, fewer are aware of its significant water footprint. This awareness gap is particularly notable in Asia Pacific, IMEA, and Latin America.
Consumers’ perceptions of the extent to which each resource is currently used to support AI operations:
中国
81% Power
77% Water
IMEA
78% Power
61% 水
ラテンアメリカ
68% Power
51% 水
アジア・パシフィック
60% Power
43% 水
ヨーロッパ
59% Power
46% 水
米国
55% Power
46% 水
Data illustrates agreement percentages:
Businesses should leverage AI
for responsible natural resource use
Trust in businesses to manage the power demands of AI operations responsibly
IMEA
2026
76%
63%
中国
2026
72%
77%
ラテンアメリカ
70%
49%
ヨーロッパ
2026
54%
37%
アジア・パシフィック
51%
37%
米国
49%
39%
Smart Water Management: Consumers Want Businesses to Reuse Water Smartly
Despite a widespread consumer belief that businesses should prioritize smart water management to address water scarcity, fewer people feel these companies are successfully putting water reuse solutions into practice.
Percent of consumers who believe businesses are reducing, reusing, recycling, restoring and recovering water throughout their daily operations.
米国
43%
ヨーロッパ
44%
ラテンアメリカ
48%
アジア・パシフィック
48%
IMEA
67%
中国
74%
A widespread consensus exists among consumers globally:
Businesses must prioritize investments in technologies and infrastructure to bolster water resource resilience.
to protect water resources from climate change:
ラテンアメリカ
84%
85%
IMEA
2026
82%
82%
中国
2026
77%
76%
ヨーロッパ
2026
72%
71%
アジア・パシフィック
71%
70%
米国
68%
67%
Businesses demonstrating responsible water practices can expect strong consumer interest.
Percentage of consumers willing to
actively seek out more information
from these companies:
ラテンアメリカ
82%
IMEA
2026
78%
中国
2026
68%
アジア・パシフィック
61%
ヨーロッパ
2026
61%
米国
61%
Water Partnerships
No single entity can tackle water challenges on its own. By forging powerful partnerships, businesses, governments and communities can accelerate coordinated action to unlock solutions and build a water-resilient future for all.
Across most regions, consumers hold businesses (including manufacturers) and governments similarly accountable for water conservation. However, both still face criticism for not contributing enough compared to individuals, non-profits and conservation organizations.
The data below details consumer perceptions of how much each entity has done to date to conserve water in their country:
ラテンアメリカ
42% 企業
55% Individuals
48% 政府機関
60% Non-profits
ヨーロッパ
2026
45% 企業
56% Individuals
45% 政府機関
54% Non-profits
米国
47% 企業
58% Individuals
48% 政府機関
56% Non-profits
アジア・パシフィック
2026
48% 企業
49% Individuals
46% 政府機関
50% Non-profits
IMEA
2026
63% 企業
69% Individuals
79% 政府機関
67% Non-profits
中国
2026
80% 企業
79% Individuals
84% 政府機関
79% Non-profits
Despite global water challenges, consumers exhibit significant optimism about our ability to tackle them.
A resounding majority – over 60% of consumers in every region – believe that water scarcity
can be effectively addressed.
The extent to which consumers
agree that water scarcity
can be effectively addressed:
ラテンアメリカ
84%
IMEA
2026
83%
中国
2026
73%
米国
67%
ヨーロッパ
2026
66%
アジア・パシフィック
61%
Extreme Weather Events
Consumers perceive that changes in weather and the increase in natural disasters exacerbate water stress,
leading to challenges in both water availability and quality.
Percentage of consumers who are connecting climate change to worsening water stress:
IMEA
2026
81%
中国
2026
80%
ラテンアメリカ
79%
アジア・パシフィック
2026
69%
ヨーロッパ
2026
69%
米国
65%
Consumers clearly demand action on climate change, placing a strong expectation
on both corporate and governmental leadership.
Percentages of consumers who consider
it highly important for governments 、および businesses to prioritize efforts to lessen
the impact of climate change:
ラテンアメリカ
87%
88%
IMEA
2026
81%
81%
中国
2026
76%
77%
ヨーロッパ
2026
71%
71%
アジア・パシフィック
70%
69%
米国
67%
67%
Notable Annual Trends
As access to clean and safe water continues to be a critical global issue, consumer concern levels are noteworthy.
How concerned consumers are about clean and safe water, broken down by region:
中国
2026
96%
ラテンアメリカ
92%
米国
ヨーロッパ
2026
69%
IMEA
2026
67%
アジア・パシフィック
2026
63%
Consumers across most regions consistently identify Agriculture and
Food & Beverage manufacturing as the industries most responsible for water use.
Agricultural
食品および飲料
IMEA
2026
52%
37%
ラテンアメリカ
48%
44%
アジア・パシフィック
47%
36%
ヨーロッパ
2026
47%
33%
米国
43%
31%
中国
2026
29%
28%
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- Bloomberg Law, “AI Computing on Pace to Consume More Energy Than India, Arm Says,” April 2024: news.bloomberglaw.com/artificial-intelligence/ai-computing-on-pace-to-consume-more-energy-than-india-arm-says↵
- Ecolab analysis of data from Lei, N., & Masanet, E. (2022) and Goldman Sachs (2024)↵
- Making AI Less “Thirsty”: Uncovering and Addressing the Secret Water Footprint of AI Models: www.goldmansachs.com/insights/articles/AI-poised-to-drive-160-increase-in-power-demand and TIME, “How AI Is Fueling a Boom in Data Centers and Energy Demand”: time.com/6987773/ai-data-centers-energy-usage-climate-change/↵
- World Resource Institute: “Setting Enterprise Targets: Modeling Downstream Water Use and Consumption”: Setting Enterprise Targets: Modeling Downstream Water Use and Consumption | World Resource Institute↵
- World Resource Institute, “Securing Freshwater for All”: www.wri.org/freshwater↵